Sales strategy comprises of a plan to gain a competitive advantage. It consists of:

(a) Sales knowledge and skills (art)

(b) Size of market and buying quantity

(c) Goodwill and financial strength

(d) Market knowledge and customer know ledge

(e) Unit value of product and perishability

Choose the most appropriate answer from the options given below:

(a), (d) only

A sales strategy is a plan that outlines how a company will sell its products or services to achieve its sales goals. A good sales strategy should include both art and science. The art of sales refers to the skills and knowledge that salespeople need to be successful, such as the ability to build relationships, negotiate, and close deals. The science of sales refers to the data and analysis that companies use to develop and implement effective sales strategies.

The other options are not as appropriate:

• Size of market and buying quantity are factors that can affect a company's sales, but they are not part of a sales strategy.
• Goodwill and financial strength are factors that can affect a company's reputation and ability to raise capital, but they are not part of a sales strategy.
• Unit value of product and perishability are factors that can affect a company's pricing and inventory management, but they are not part of a sales strategy.