Identify the element of marketing mix that is related to informing the consumer about the availability of a product.

Promotion

The correct answer is option (4) - Promotion.

Promotion involves communication strategies to inform and persuade consumers about the availability, features, and benefits of a product or service. It includes advertising, sales promotion, public relations, and personal selling.

• Product: This element focuses on the actual features and benefits of the product itself, not its availability.
• Price: While pricing can indirectly influence product awareness, it doesn't directly communicate availability.
• Place: This element concerns the distribution channels and locations where the product can be purchased, but it doesn't  inform consumers about the product's existence.