Which of the following statements about the importance of personal se…

The correct answer is Option (4) → Personal selling is a very effective promotional tool, which helps in influencing the prospects about the merits of a product.

Option (1) Compared with other tools of promotion, the wastage of efforts in personal selling is minimum, which helps in bringing flexibility in efforts. — False. Minimum wastage of efforts helps in bringing economy in the efforts. Flexibility is a separate role: adopting the offer in varying purchase situations.

Option (2) There is an opportunity to detect the loss of consumer attention in personal selling, which helps in reducing the cost of the sale. — False. Noticing that a buyer is losing attention helps in successfully completing the sale, as the salesperson can change the approach in time. It has nothing to do with the cost of the sale.

Option (3) Personal selling plays a very important role in the introduction stage of a new product, as it helps in offering short-term incentives. — False. In the introduction stage, personal selling helps in persuading customers about the merits of the new product. Short-term incentives are the tool of sales promotion.

Option (4) Personal selling is a very effective promotional tool, which helps in influencing the prospects about the merits of a product. — True. Personal selling is a very effective promotional tool. A salesperson can convince prospects about the merits of a product face to face, and this raises its sale.