A leading manufacturer of athletic shoes merges with a soft drink firm. This is an example of which type of merger?

horizontal merger conglomerate merger vertical merger product extension

conglomerate merger

Conglomerate: A merger between firms that are involved in totally unrelated business activities. There are two types of conglomerate mergers: pure and mixed. Pure conglomerate mergers involve firms with nothing in common, while mixed conglomerate mergers involve firms that are looking for product extensions or market extensions. Example: A leading manufacturer of athletic shoes merges with a soft drink firm.