Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Enterprise marketing

Question:
An identifying symbol for a product or business, that can be any distinctive design, mark, sign which stands associated with the entrepreneur's offering. It acts as the key visual component of an enterprise's overall brand identity.
Identify the concept referred to here.
Options:
Brand name
Brand mark
Logo
Trade mark
Correct Answer:
Logo
Explanation:
'Logo' (Short for Logotype) is an identifying symbol for a product or business. It can be any distinctive design, mark, sign which stands associated with the entrepreneur's offering. 'Logo' is an important feature or part of branding