Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Entrepreneurial Opportunity

Question:
Before ordering for a dress for her niece's wedding, Amaira decides to check out the various designer boutiques in her vicinity. How is she planning to spot the trend?
Options:
Watch Trends
Read Trends
Talk Trends
Think Trends
Correct Answer:
Watch Trends
Explanation:
Watch trends: There is no substitute for getting out in the marketplace. They make it a point to regularly go where their target customers hang out. If the customers are teenagers, that might be the local mall. If they are business people, it might be the regions "power lunch" restaurant or office park restaurant center. The entrepreneur spends some time simply watching and observing. What are people eating, doing, wearing, using? What stores or restaurants draw crowds and which sit empty? Trade shows are a great place to get trend ideas, too even if they are not looking to buy product, they attend many shows simply to see what’s hot.