Read the passage given below and answer the following question by choosing the correct option:

Marketing management means management of the marketing function. In other words. marketing management refers to planning. organising, directing and control of the activities which facilitate exchange of goods and services. Thus the focus of marketing management is on achieving desired exchange outcomes with the target markets. Taking a management perspective. the term marketing has been defined as "the process of planning and executing the conception, pricing. promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals" by American Management Association. similarly Philip Kotler has defined Marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management.

i. Choosing a target market. say a manufacturer may choose to make readymade garments for children up to the age of 5 years.

ii. In respect of the target market chosen, the focus of the process of management is on getting, keeping as well as growing the customers. That means the marketer has to create demand for his product so that the target customers purchase the product, keep them satisfied with the firm:s products and also attract more customers to the firm's products so that the firm can grow and

iii. The mechanism for achieving the objective is through creating, developing and communicating superior values for customers. That means, the primary job of the marketing manager is to create superior values so that the customers are attracted to the products and services and communicate these values to the prospective buyers and persuade them to buy these products.

Marketing management involves performance of various functions such as analysing and planning the marketing activities, implementing marketing plans and setting control mechanism. These functions are to be performed in such a way that organisation's objectives are achieved at the minimum cost.

From the options given select the one which is not involved in the process of management of marketing:

Appointing sales persons

The correct answer is Option (2) - Appointing sales persons