The statement related to the Societal Marketing Concept is:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → The task of any organization is to identify the needs and wants of the target market and deliver the desired satisfaction in such a way that the long term well being of the consumers and the society is taken care of.
Option (1) The task of any organization is to identify the needs and wants of the target market and deliver the desired satisfaction in such a way that the long term well being of the consumers and the society is taken care of. — Correct. The societal marketing concept goes beyond satisfying the customer. It also looks after the long-term welfare of society, for example by avoiding pollution and waste of resources. It is an extension of the marketing concept.
Option (2) With the increase in the supply of the products, customers started looking for products which were superior in quality, performance and features. — Incorrect. This describes the product concept, where the focus is on improving quality.
Option (3) Profits could be maximized by producing at large scale, thereby reducing the average cost of production. It's assumed that consumers would favor those products which were widely available at an affordable price — Incorrect. This describes the production concept, where the focus is on large-scale, low-cost production.
Option (4) Focus on satisfaction of customer’s needs is the key to the success of any organisation in the market. — Incorrect. This describes the marketing concept. It looks at the customer’s needs, but not at the welfare of society.
NCERT (2026-27 Edition): “The Societal Marketing Concept … The societal marketing concept holds that the task of any organisation is to identify the needs and wants of the target market and deliver the desired satisfaction in an effective and efficient manner so that the long-term well-being of the consumers and the society is taken care of. Thus, the societal marketing concept is the extension of the marketing concept as supplemented by the concern for the long-term welfare of the society. …” “The Product Concept … Thus, with the increase in the supply of the products, customers started looking for products which were superior in quality, performance and features. Therefore, the emphasis of the firms shifted from quantity of production to quality of products. …” “The Production Concept During the earlier days of industrial revolution, the demand for industrial goods started picking up but the number of producers were limited. As a result, the demand exceeded the supply. Selling was no problem. Anybody who could produce the goods was able to sell. The focus of business activities was, therefore, on production of goods. It was believed that profits could be maximised by producing at large scale, thereby reducing the average cost of production. It was also assumed that consumers would favour those products which were widely available at an affordable price. …” “The Marketing Concept Marketing orientation implies that focus on satisfaction of customer’s needs is the key to the success of any organisation in the market. It assumes that in the long run an organisation can achieve its objective of maximisation of profit by identifying the needs of its present and prospective buyers and satisfying them in an effective way. …” |