Which of the following pairs on television channels in India is correct?
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Private channels by 2000 - several focused exclusively on regional-language broadcasting
Option (1) Private channels by 2000 - several focused exclusively on regional-language broadcasting — Correct. By 2000, 40 private cable and satellite channels were available. Several of them focused only on regional-language broadcasting, such as Sun-TV, Eenadu-TV and Asianet.
Option (2) Zee TV at its launch - an English-language news channel — Incorrect. Zee TV began in 1992 as a Hindi-based satellite entertainment channel. It was neither an English channel nor a news channel.
Option (3) Larger transnational players - regional channels in Tamil, Telugu and Kannada — Incorrect. Regional channels in southern languages, such as Sun-TV, Eenadu-TV, Udaya-TV and Raj-TV, were Indian private channels. The larger transnational players entered India through satellite channels like Star-TV.
Option (4) Research by transnational channels - foreign content draws Indian audiences best — Incorrect. The finding is reversed. Transnational channels found that Indian audiences respond best to local content in their own languages, so they localised their programmes.
NCERT (2026-27): “Television … |