The label on a pack of fruit juice shows a bright picture of fresh oranges and the line, ‘A glass of sunshine every morning’.
Which function of labelling does this show?
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Helps in promotion of products
Option (1) Describe the product and specify its contents — Incorrect. Describing the product means telling its contents, usage and cautions, like the cooking method printed on a pack of ready-to-eat noodles. A slogan and a picture give no such detail.
Option (2) Identification of the product or brand — Incorrect. Identification means the brand name and details such as the manufacturer, net weight, MRP and batch number. These help a buyer pick out his brand.
Option (3) Grading of products — Incorrect. Grading means putting products into different categories of quality or features, like tea sold under Yellow, Red and Green labels.
Option (4) Helps in promotion of products — Correct. A carefully designed label can attract attention and give a reason to purchase. The bright picture and the line ‘A glass of sunshine every morning’ are a promotional message meant to make people buy.
NCERT (2026-27 Edition): “3. Grading of Products: Another important function performed by labels is to help grading the products into different categories. Sometimes marketers assign different grades to indicate different features or quality of the product. For example, a popular brand of Hair Conditioners comes in different categories for different hair, say for ‘normal hair’ and for other categories. Different type of tea is sold by some brands under Yellow, red and Green Label categories.” “4. Helps in Promotion of Products: An important function of label is to aid in promotion of the products. A carefully designed label can attract attention and give reason to purchase. We see many product labels providing promotional messages for example, the pack of a popular Amla Hair Oil states, ‘Baalon mein Dum, Life mein Fun’. The label on the package of a brand of Detergent Powder says, ‘keep cloth look good and your machine in top condition’. …” |