Match the following:

1-C, 2-A, 3-D, 4-B

Self-regulation by Business: Socially responsible firms follow ethical standards and practices in dealing with their customers. Good and ethical practices encourage firms to realize that it is in their long-term interest to serve the customers in a rightful manner.

Business Associations:  The associations of trade, commerce and business-like Federation of Indian Chambers of Commerce of Marks indicating quality in different products Food Process Order BIS Hallmark Agmark Eco-mark Mark of Bureau of Indian Standards India (FICCI) and Confederation of Indian Industries (CII) have laid down their code of conduct which lay down for their members the guidelines in their dealings with the customers.

Consumer Awareness: A consumer, who is well-informed about his rights and the reliefs available to him, would be in a position to raise his voice against any unfair trade practices or unscrupulous exploitation.

Government: The government can protect the interests of the consumers by enacting various measures. For example, the GOI has set up a toll-free national consumer Helpline Number 1800114000 for this purpose.