Eastman Kodak, in its film business, has been worrying about the growing competition from Fuji — the Japanese film maker. But in reality, Kodak faced a much greater threat from the recent invention of the "filmless camera" sold by Canon and Sony, which takes video still pictures to be shown on a TV receiver. What greater threat is there to a film business than a filmless camera! Which element of the Micro environment is being referred here?

Supplier Competitor Intermediary Customer

Competitor

The business faces competition at one or other times from its competitors. Canon and Sony were competitors of Eastman Kodak as they launched Filmless cameras.