Which of the following pairs of an offer and its sales promotion activity is correctly matched?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → A hotel’s extra night’s stay at a low price with its package – Quantity gift
Option (1) A shirt marketer’s ‘Buy 2 Get 1 Free’ offer – Product combinations — Incorrect. ‘Buy 2 Get 1 Free’ gives extra quantity of the same product, so it is a quantity gift. Product combinations give a different product as a gift.
Option (2) A hotel’s extra night’s stay at a low price with its package – Quantity gift — Correct. A quantity gift means offering extra quantity of the product. A hotel that gives an extra night’s stay at a low price with its package is offering more of its own service.
Option (3) A free bottle of sauce with the purchase of a pack of detergent – Quantity gift — Incorrect. A free bottle of sauce with detergent is another product given as a gift. This is product combinations.
Option (4) A discount voucher for accessories on apparel purchase above a set amount – Discount — Incorrect. A discount voucher for accessories on apparel purchase above a set amount is a usable benefit. A discount means offering products at less than the list price.
NCERT (2026-27 Edition): “Commonly used sales Promotion activities … 2. Discount: Offering products at less than list price. Example, a shoe company’s offer of ‘Discount Up to 50%’ or a shirt marketer’s offer of ‘50+40% Discount’. “8. Usable Benefit: Purchase goods worth ₹ 3000 and get a holiday package worth ₹ 3000 free’ or ‘Get a Discount Voucher for Accessories on Apparel Purchase of ₹ 1000 and above.’” |