Which statements about transnational television channels in India are…

Which statements about transnational television channels in India are correct?

(A) Most transnational channels realised that the use of the familiar is more effective.
(B) Sony International's early strategy was 10 Hindi films a week, gradually decreasing the number.
(C) STAR Plus was an entire new Hindi language channel.
(D) MTV India introduced a segment of Punjabi language programming.
(E) STAR Sports and ESPN have dual commentary in Bengali.

Choose the correct answer from the options given below:

Answer & explanation

Correct answer: option 4

The correct answer is Option (4) → A, B and C only

(A) Most transnational channels realised that the use of the familiar is more effective. — Correct. Through research, most transnational channels found that the use of the familiar works better in winning India's diverse audiences.

(B) Sony International's early strategy was 10 Hindi films a week, gradually decreasing the number. — Correct. Sony International first showed 10 Hindi films a week and cut the number as it made its own Hindi content.

(C) STAR Plus was an entire new Hindi language channel. — Correct. STAR Plus went furthest and became an entire new Hindi language channel.

(D) MTV India introduced a segment of Punjabi language programming. — Incorrect. MTV India introduced a segment of Hindi language programming. Punjabi is one of the languages of the later regional channels.

(E) STAR Sports and ESPN have dual commentary in Bengali. — Incorrect. STAR Sports and ESPN have dual commentary or an audio sound track in Hindi. Bengali is one of the regional channel languages.

NCERT (2026-27): “Television …
The coming in of transnational television companies like Star TV, MTV, Channel [V], Sony and others, made some people get worried on the likely impact on Indian youth and on the Indian cultural identity. But most of the transnational television channels have through research realised that the use of the familiar is more effective in procuring the diverse groups that constitute Indian audience. The early strategy of Sony International was to broadcast 10 Hindi films a week, gradually decreasing the number as the station produced its own Hindi language content. The majority of the foreign networks have now introduced either a segment of Hindi language programming (MTV India), or an entire new Hindi language channel (STAR Plus). STAR Sports and ESPN have dual commentary or an audio sound track in Hindi. The larger players have launched specific regional channels in languages such as Bengali, Punjabi, Marathi and Gujarati.”