Which of the following is NOT an example of an event that can be marketed?
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Polio vaccination
Option (1) Music concert — An event that can be marketed. A music concert is marketed as an event, like fashion shows and film festivals.
Option (2) Elephant race — An event that can be marketed. An elephant race is an event marketed by Kerala Tourism.
Option (3) Cricket series — An event that can be marketed. A cricket series is a sports event, like the Olympics.
Option (4) Polio vaccination — Not an event. Polio vaccination is marketed as an idea, along with family planning and donation of blood.
NCERT (2026-27 Edition):
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