Offering another product as a gift along with the purchase of a product is the sales promotion activity called:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Product combinations
Option (1) Quantity gift — Incorrect. Quantity gift offers extra quantity of the same product, such as a shaving cream’s ‘40% extra’.
Option (2) Product combinations — Correct. Product combinations offer another product as a gift with the purchase, such as a pack of rice with a bag of aatta.
Option (3) Usable benefit — Incorrect. Usable benefit gives a benefit on purchases above a set amount, such as a free holiday package or a discount voucher.
Option (4) Instant draws and assigned gift — Incorrect. In instant draws and assigned gift, the buyer scratches a card or bursts a cracker and wins a gift on the spot.
NCERT (2026-27 Edition): “4. Product combinations: Offering another product as gift along with the purchase of a product, say offer of a pack of ½ kg of rice with the purchase of a bag of Aatta (wheat flour), or ‘Get 128 KB Memory Card Free with a Digicam’ or Buy a TV of 25+ and Get a Vacuum Cleaner Free’ or ‘100 Gm Bottle of Sauce Free With 1 kg Detergent.’” “5. Quantity gift: Offering extra quantity of the product commonly used by marketer of toiletry products. …” “6. Instant Draws and Assigned Gift: For example, ‘Scratch a Card’ or ‘Burst a Cracker’ and instantly win a refrigerator, Car, T-shirt, Computer, with the purchase of a TV.” |