Answer question based on the passage below:-

Mona is working as Marketing Manager in IOTA ltd. The company is venturing into a new segment of manufacturing "Power gummies" for health conscious segment of society who prefer eating supplements for vitamins, minerals, fish oil etc. The chief objective of the company is to make an entry into this new segment. So they are planning to endorse their product via a brand ambassador from sports field. They aim to earn at least that much profit so that its costs and risks are covered. The management also aims to reduce costs and increase productivity by providing common direction to the individual efforts in achieving the overall goal of the organisation.

The company is venturing into a new segment of manufacturing "Power Gummies" for health conscious segment of society".

Identify the characteristic of Management that is indicated from above statement.

Goal-oriented

The correct answer is option (1)- Goal-oriented.

The characteristic of management indicated from the above statement is "Goal-oriented."

The passage highlights the company's objective of venturing into a new segment by manufacturing "Power Gummies" for health-conscious consumers. This demonstrates that management is focused on achieving specific goals, such as entering a new market segment and earning a certain level of profit to cover costs and risks.

OTHER OPTIONS

• Management is a group activity: An organisation is a collection of diverse individuals with different needs. Every member of the group has a different purpose for joining the organisation but as members of the organisation they work towards fulfilling the common organisational goal. This requires team work and coordination of individual effort in a common direction.

• Management is a dynamic function: Management is a dynamic function and has to adapt itself to the changing environment. An organisation interacts with its external environment which consists of various social, economic and political factors.

• Management is multidimensional: Management is a complex activity that has three main dimensions. These are Management of work, Management of people and Management of operations.