Practicing Success
Entrepreneur can opt to use a common or successful family name for their several products. Either the entrepreneur's name or the company's name may be used for all the products. This is called as? |
Family Brand name Umbrella Branding Corporate Branding Both 1 and 2 |
Both 1 and 2 |
Entrepreneur can opt to use a common or successful family name for their several products. Either the entrepreneur's name or the company's name may be used for all the products. It is even referred as Umbrella branding. |