"Review of past performance and achievements of the enterprise are a part of this step in preparing the marketing plan. "Identify the correct step.

Business situation analysis

Business situation analysis: 'Where we have been?' – is the question responded to as the first step in designing the marketing plan. Mostly a review of past performance and achievements of the enterprise are stated here in but for a new venture, focus shifts rather towards:

a) Personal profile of the entrepreneur

b) Emphasis on products development

c) What 'need' it satisfies

d) Any other enterprise/experience of the entrepreneur

e) Any marketing segmentation, if planned.