Which of the following pairs of a way of consumer protection and an e…

Which of the following pairs of a way of consumer protection and an example of it is correctly matched?

Answer & explanation

Correct answer: option 4

The correct answer is Option (4) → Consumer organisations – CuTS, Jaipur

Option (1) Government – FICCI — Incorrect. FICCI is a business association, an association of trade, commerce and business. It lays down a code of conduct for its members in their dealings with customers. The government protects consumers through laws such as the Consumer Protection Act, 2019.

Option (2) Consumer awareness – CII — Incorrect. CII is also a business association with a code of conduct for its members. Consumer awareness is spread by campaigns like Jago Grahak Jago.

Option (3) Self-regulation by business – Jago Grahak Jago campaign — Incorrect. This campaign of the Department of Consumer Affairs, GOI, creates consumer awareness. Self-regulation means firms follow ethical practices on their own and set up grievance cells for customers.

Option (4) Consumer organisations – CuTS, Jaipur — Correct. Consumer organisations educate consumers about their rights and protect their interests. Consumer Unity and Trust Society (CuTS), Jaipur is one such organisation.

NCERT (2026-27 Edition): “2. Business Associations: The associations of trade, commerce and business like Federation of Indian Chambers of Commerce of India (FICCI) and Confederation of Indian Industries (CII) have laid down their code of conduct which lay down for their members the guidelines in their dealings with the customers.”

“3. Consumer Awareness: … In this regard, the Department of Consumer Affairs, GOI, has been undertaking Jago Grahak Jago campaign, for generating awareness among consumers.”

“Role of Consumer Organisations and NGOs In India, several consumer organisations and non-governmental organisations (NGOs) have been set up for the protection and promotion of consumers’ interests. Non-governmental organisations are non-profit organisations which aim at promoting the welfare of people. They have a constitution of their own and are free from government interference. Consumer organisations and NGOs perform several functions for the protection and promotion of interest of consumers. These include:
(i) Educating the general public about consumer rights by organising training programmes, seminars and workshops.
(ii) Publishing periodicals and other publications to impart knowledge about consumer problems, legal reporting, reliefs available and other matters of interest.
(iii) Carrying out comparative testing of consumer products in accredited laboratories to test relative qualities of competing brands and publishing the test results for the benefit of consumers.
(iv) Encouraging consumers to strongly protest and take an action against unscrupulous, exploitative and unfair trade practices of sellers.
(v) Providing legal assistance to consumers by way of providing aid, legal advice etc. in seeking legal remedy.
(vi) Filing complaints in appropriate consumer courts on behalf of the consumers.
(vii) Taking an initiative in filing cases in consumer courts in the interest of the general public, not for any individual.
(viii) Consumer unity and Trust Society (CuTS), Jaipur.”

Which of the following pairs of a way of consumer protection and an example of it is correctly matched?

Answer & explanation

Correct answer: option 4

The correct answer is Option (4) → Consumer organisations – CuTS, Jaipur

“3. Consumer Awareness: … In this regard, the Department of Consumer Affairs, GOI, has been undertaking Jago Grahak Jago campaign, for generating awareness among consumers.”