Which of the following pairs of a situation and the branding term it shows is correctly matched?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → The name ‘Glowy’ that a customer says aloud while asking for a face cream – Brand name
Option (1) The special style of lettering in which a firm prints its brand on every pack – Brand name — Incorrect. A special style of lettering can be recognised but not spoken. So it is a form of brand mark.
Option (2) The name ‘Glowy’ that a customer says aloud while asking for a face cream – Brand name — Correct. A brand name is the part of a brand that can be spoken, the verbal part of a brand. ‘Glowy’, said aloud by the customer, is the brand name.
Option (3) A brand registered by a firm so that no other firm in the country can use it – Brand mark — Incorrect. A brand that is registered and protected by law against use by other firms is a trade mark.
Option (4) A symbol on a pack which a buyer recognises but cannot speak – Trade mark — Incorrect. A symbol that is recognised but cannot be spoken is a brand mark. It becomes a trade mark only when it is given legal protection.
NCERT (2026-27 Edition): “2. Brand Name: That part of a brand, which can be spoken, is called a brand name. In other words, brand name is the verbal component of a brand. |