Read the following text and answer the following question.

Yoshana purchased an ISI marked Heater from Yojit Appliances. She made Cash Payment, but failed to get a Cash Memo. While making use of the heater she observed that it was not working properly. She contacted the shopkeeper immediately and told him the problem. Shopkeeper paid no heed to her complaint. Rather he remarked that the good was not bought from his shop. Yoshana had no evidence of proving that the heater was purchased from his shop only. She discussed the problem with her friend Sudikhsha who advised her to approach Consumer Forum and lodge the complaint. Yoshana was convinced with the idea of lodging the complaint against the shopkeeper but due to lack of cash memo it was difficult for her to proceed.

By which of the following way the objective of consumer protection of customers like Yoshana could have been achieved?

Both 1 and 2

The correct answer is option 4- Both 1 and 2.

Self Regulation by Business and consumer awareness is the way in which the objective of consumer protection of customers like Yoshana could have been achieved.

Self Regulation by Business: Enlightened business firms realise that it is in their long-term interest to serve the customers well. Socially responsible firms follow ethical standards and practices in dealing with their customers.

Consumer Awareness: A consumer, who is well informed about his rights and the reliefs available to him, would be in a position to raise his voice against any unfair trade practices or unscrupulous exploitation. In addition to this, an understanding of his responsibilities would also enable a consumer to safeguard his interests.