Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Enterprise growth Strategies

Question:
Which among the following was the first to adopt he franchising model of business expansion?
Options:
Singer
Mc Donalds
KFC
Roy Kroc
Correct Answer:
Singer
Explanation:
Franchising began back in the 1850's when Isaac Singer invented the sewing machine. In order to distribute his machines outside of his geographical area, and also provide training to customers, Singer began selling licenses to entrepreneurs in different parts of the country.