Consider the following statements about packaging and labels used for…

Consider the following statements about packaging and labels used for promotion:

(A) Packaging is important not only for protection of the products but also serves as a promotional tool.

(B) A startling colour scheme, photograph or typeface on a package may be used to attract the attention of people at the point of purchase.

(C) Sometimes, promotion through packaging may work even better than advertising.

(D) The promotion role of packaging is required mainly during storing, distribution and transportation of the product.

(E) A carefully designed label can attract attention and give a reason to purchase.

How many of the above statements are correct?

Answer & explanation

Correct answer: option 3

The correct answer is Option (3) → Four

(A) Packaging is important not only for protection of the products but also serves as a promotional tool. — Correct. Packaging keeps the product safe, and it also helps to sell it. So it serves both as protection and as a promotional tool.

(B) A startling colour scheme, photograph or typeface on a package may be used to attract the attention of people at the point of purchase. — Correct. A startling colour scheme, photograph or typeface on the pack catches the eye of buyers in the shop, at the point of purchase.

(C) Sometimes, promotion through packaging may work even better than advertising. — Correct. A good package can sometimes work even better than advertising. This role grows in self-service stores, where no salesman helps the buyer.

(D) The promotion role of packaging is required mainly during storing, distribution and transportation of the product. — Incorrect. Storing, distribution and transportation are the stages where packaging must protect the product from breakage, leakage and spoilage. Promotion through the pack works at the point of purchase, when the buyer looks at it.

(E) A carefully designed label can attract attention and give a reason to purchase. — Correct. A label is put on the package. A carefully designed label can attract attention and give the buyer a reason to purchase.

NCERT (2026-27 Edition): “5. Packaging and Labelling: Packaging refers to designing and developing the package for the products. Labelling refers to designing and developing the label to be put on the package. The label may vary from a simple tag to complex graphics. Packaging and labelling have become so important in modern day marketing that these are considered as the pillars of marketing. Packaging is important not only for protection of the products but also serves as a promotional tool. …”

“Functions of Packaging As stated above, packaging performs a number of functions in the marketing of goods. Some of the important functions are as follows:
(i) Product Identification: Packaging greatly helps in identification of the products. For example, Colgate in red colour, or Ponds cream jar can be easily identified by its package.
(ii) Product Protection: Packaging protects the contents of a product from spoilage, breakage, leakage, pilferage, damage, climatic effect, etc. This kind of protection is required during storing, distribution and transportation of the product.
(iii) Facilitating Use of the Product: The size and shape of the package should be such that it should be convenient to open, handle and use for the consumers. Cosmetics, medicines and tubes of toothpastes are good examples of this.
(iv) Product Promotion: Packaging is also used for promotion purposes. A startling colour scheme, photograph or typeface may be used to attract attention of the people at the point of purchase. Sometimes it may work even better than advertising. …”

“Labelling … 4. Helps in Promotion of Products: An important function of label is to aid in promotion of the products. A carefully designed label can attract attention and give reason to purchase. We see many product labels providing promotional messages for example, the pack of a popular Amla Hair Oil states, ‘Baalon mein Dum, Life mein Fun’. …”