Which level of Channel is used for consumer goods like soaps, oils, clothes, rice, sugar etc.?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Two Level
Option (1) Zero Level — Incorrect. In a zero level channel the manufacturer sells directly to customers, with no middleman.
Option (2) Two Level — Correct. In the two level channel (manufacturer, wholesaler, retailer, consumer), the wholesaler and retailer are the two middlemen. It is the most commonly used channel for consumer goods like soaps, oils, clothes, rice and sugar.
Option (3) Three Level — Incorrect. The three level channel adds an agent or broker. It is used when the manufacturer has a limited product line and a wide market.
Option (4) One Level — Incorrect. In a one level channel only the retailer is between the manufacturer and the customer.
Note: The levels of channels of distribution are not in the current NCERT book (2026-27). They are explained in the pre-rationalised NCERT, from which the extract below is taken. NCERT (Pre-rationalised Edition):
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