Consider the following passage and answer the questions.

Gen-X enterprises is the company producing and selling cell phones. After earning reasonable profits for few years, company planned to venture into the following areas to serve the existing customer in the same manner as it has been doing for last decade.
(a) Computer education
(b) Organising elephant race
(c) Spreading information about family planning
(d) Organising mountaineering treks

Which aspect has been marketed by organising a mountaineering trek?

Experience

The correct answer is Option (1) → Experience.

By organising a mountaineering trek, the company is marketing Experience.

A mountaineering trek is an activity that provides participants with a unique experience. It involves engaging customers in an adventure that offers personal involvement, learning, and enjoyment. Therefore, experience is the aspect being marketed by organizing a mountaineering trek.

Let's look at why the other options are less likely:

• Events: While the trek is an event, the core offering being marketed is the experience of participating in it, rather than just the event itself.
• Ideas: Spreading information about family planning (option c in the initial list) would be marketing an idea. A mountaineering trek is a physical activity.
• Information: While participants might receive some information related to the trek, the primary draw is the activity and the resulting experience, not the information itself.