Ritu buys a tube of toothpaste from the nearest shop whenever it runs out, and spends hardly any time on the purchase. On the basis of shopping efforts and durability respectively, the toothpaste is:
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → A convenience product and a non-durable product
Option (1) A convenience product and a durable product — Incorrect. The first part is right. But toothpaste is used up in a few uses, so it is a non-durable product. Durable products last many years, like refrigerators.
Option (2) A shopping product and a non-durable product — Incorrect. The second part is right. But Ritu does not compare brands at several stores, so toothpaste is not a shopping product for her.
Option (3) A speciality product and a non-durable product — Incorrect. The second part is right. But Ritu makes no special effort; she buys from the nearest shop. Speciality products are those for which buyers make special efforts.
Option (4) A convenience product and a non-durable product — Correct. Convenience products are bought often, at once and with the least time and effort, as Ritu does. Non-durable products are consumed in one or a few uses, like a tube of toothpaste.
NCERT (2026-27 Edition): “1. Convenience Products: Those consumer products, which are purchased frequently, immediately and with least time and efforts are referred to as convenience goods. Examples of such products are cigarettes, ice creams, medicines, newspaper, stationery items toothpaste etc. These products have low unit-value and are bought in small qualities.” “1. Non-durable Products: The consumer products which are normally consumed in one or few uses are called non-durable products. For example, products like toothpaste, detergents, bathing soap and stationary products etc. …” |