A company sells its liquid detergent in a can with a firm handle. The cap of the can also works as a cup to measure the detergent for each wash.
Which function of packaging does this show?
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Facilitating use of the product
Option (1) Protection of the product contents — Incorrect. Protection means keeping the contents safe from spoilage, breakage, leakage or theft. A handle and a measuring cap do not guard the detergent.
Option (2) Identification of the product — Incorrect. Identification means the buyer knows the product at once from its pack, like Colgate in its red colour. The cap and the handle do not serve this purpose.
Option (3) Promotion of the product — Incorrect. Promotion uses a startling colour scheme, photograph or typeface to attract buyers at the point of purchase. A measuring cap does not draw attention in the shop.
Option (4) Facilitating use of the product — Correct. The size and shape of a package should make it easy to open, handle and use. The firm handle helps to carry and pour the can, and the cap measures the right amount for each wash.
NCERT (2026-27 Edition): “Functions of Packaging As stated above, packaging performs a number of functions in the marketing of goods. Some of the important functions are as follows: |