Read the following text and answer question.

ABC Crackers Limited, a fire cracker manufacturing company, launched some new products on the eve of Diwali in the market, which attracted many buyers. To meet the increased demand, the company employed people to promote the products to each distributor, from the nearby villages. As the products were in great demand in the market, a competitor, A2Z Crackers Limited, imitated the products. The products of the competitor were not accepted by the consumers due to inferior quality, lack of relevant information, poor response from the customer support services wherever it was a status symbol to buy the products of ABC Crackers Limited because of their quality and responsible management.

"To meet the increased demand, the company employed people to promote the products to each distributor, from the nearby villages".

Which element of promotion mix is highlighted here?

Personal selling

The correct answer is option 3- Personal selling.

The element of the promotion mix highlighted in the statement "To meet the increased demand, the company employed people to promote the products to each distributor, from the nearby villages" is Personal Selling. This involves employing individuals to personally promote and sell products to distributors.