With the growth of computer, a new trend has emerged i.e. companies are using interactive sites on the internet, to collect customer views and opinions before taking important business decisions. Identify the function of marketing indicated above.
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Gathering and analysing market information
Option (1) Gathering and analysing market information — Correct. Interactive internet sites are used to collect customer views and opinions before important business decisions. This is gathering and analysing market information.
Option (2) Marketing planning — Incorrect. Marketing planning is about preparing the plans to reach the marketing objectives. It is not about collecting customer opinions.
Option (3) Product designing and development — Incorrect. It is about deciding the features, quality and design of the product. The statement is about collecting views, not designing.
Option (4) Promotion — Incorrect. Promotion is about informing and persuading customers through advertising, personal selling and so on. Here information is being collected from customers.
NCERT (2026-27 Edition): “1. Gathering and Analysing Market Information: One of the important functions of a marketer is to gather and analyse market information. This is necessary to identify the needs of the customers and take various decisions for the successful marketing of the products and services. …” “With the growth of computers, a new trend has emerged in the collection of market information. More and more companies are using interactive sites on the internet, to gather customer views and opinions, before taking important business decisions. …” |