Practicing Success
Practicing Success
CUET Preparation Today
| "A Marketing mix is the mixture of controllable marketing variables that the firm uses to pursue the sought level of sales in the target market." Who gave this definition of marketing mix? |
Peter Drucker Philips Kotler W. J. Stanton Henri Fayol |
| Philips Kotler |
| According to Philip Kotler, "A Marketing mix is the mixture of controllable marketing variables that the firm uses to pursue the sought level of sales in the target market." |
