Match List I with List II
| List I | List II |
|---|---|
| A. Gathering and analysing market information | I. Sell the product in its 'generic name' |
| B. Branding | II. Persuading customer to purchase product |
| C. Promotion | III. Identify needs of customer |
| D. Transportation | IV. Movement of goods from one place to another |
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → A-III, B-I, C-II, D-IV
(A) Gathering and analysing market information → (III) Identify needs of customer — The marketer gathers market information to identify the needs of the customers.
(B) Branding → (I) Sell the product in its ‘generic name’ — Branding is the decision whether to sell the product in its generic name or in a brand name.
(C) Promotion → (II) Persuading customer to purchase product — Promotion informs customers about the product and persuades them to purchase it.
(D) Transportation → (IV) Movement of goods from one place to another — Transportation is part of physical distribution. It moves the goods from one place to the other.
NCERT (2026-27 Edition): “Functions Of Marketing … 1. Gathering and Analysing Market Information: One of the important functions of a marketer is to gather and analyse market information. This is necessary to identify the needs of the customers and take various decisions for the successful marketing of the products and services. …” “6. Branding: A very important decision area for marketing of most consumer products is whether to sell the product in its generic name (name of the category of the product, say Fan, Pen, etc.) or to sell them in a brand name (such as Pollar Fan or Rottomac Pen). …” “9. Promotion: Promotion of products and services involves informing the customers about the firm’s product, its features, etc., and persuading them to purchase these products. …” “Physical Distribution: … The important decision areas under physical distribution include managing inventory (levels of stock of goods), storage and warehousing and transportation of goods from one place to the other.” |