Meera runs a bakery in Jaipur and wants to raise her sales. Match Lis…

Meera runs a bakery in Jaipur and wants to raise her sales. Match List-I (steps of the planning process) with List-II (what Meera does):

List-I		List-II
(A)	Developing premises	(I)	She decides to open a second shop and also take online orders, instead of only one of the two.
(B)	Evaluating alternative courses	(II)	She assumes that the demand for cakes will rise in the festival season.
(C)	Selecting an alternative	(III)	Each month she checks whether sales are coming in as per the schedule.
(D)	Follow-up action	(IV)	She compares the risk and the likely return of each way to raise sales.

Choose the correct answer from the options given below:

Answer & explanation

Correct answer: option 1

The correct answer is Option (1) → (A)-(II), (B)-(IV), (C)-(I), (D)-(III)

List-I	List-II	Reason
(A) Developing premises	(II) She assumes that the demand for cakes will rise in the festival season.	Premises are assumptions about the future, such as expected demand.
(B) Evaluating alternative courses	(IV) She compares the risk and the likely return of each way to raise sales.	Weighing the risk and return of each way is evaluation.
(C) Selecting an alternative	(I) She decides to open a second shop and also take online orders, instead of only one of the two.	She chooses a combination of plans instead of one best course.
(D) Follow-up action	(III) Each month she checks whether sales are coming in as per the schedule.	Checking that work goes according to schedule is follow-up.

NCERT (2026-27 Edition): “(ii) Developing Premises: … Therefore, the manager is required to make certain assumptions about the future. These assumptions are called premises. …”

“(iv) Evaluating alternative courses: The next step is to weigh the pros and cons of each alternative. Each course will have many variables which have to be weighed against each other. The positive and negative aspects of each proposal need to be evaluated in the light of the objective to be achieved. In financial plans, for example, the risk-return trade-off is very common. …”

“(v) Selecting an alternative: This is the real point of decision making. The best plan has to be adopted and implemented. The ideal plan, of course, would be the most feasible, profitable and with least negative consequences. Most plans may not always be subjected to a mathematical analysis. In such cases, subjectivity and the manager’s experience, judgement and at times, intuition play an important part in selecting the most viable alternative. Sometimes, a combination of plans may be selected instead of one best course. …”

“(vii) Follow-up action: To see whether plans are being implemented and activities are performed according to schedule is also part of the planning process. Monitoring the plans is equally important to ensure that objectives are achieved.”