Read the case and answer the question: Shiva owns a small business of manufacturing notebooks. He has started this business in the basement of his house. His son Ganesh, helps him in selling note books to school students. Ganesh would go to schools near his home and sell them outside the schools. Shiva would go to metro station to sell the notebooks. Shiva has kept different variety of notebooks under the category of different colours, like Red colour notebook has plain sheets, Green colour notebooks ruled sheets and yellow colour means one side plain and other side ruled sheet. When Shiva started the business, he was not able to give a name to his product (Notebook). He developed the name later on, when Ganesh told him that without a name they can never be sure of the sale for their notebook so Shiva kept the name as 'Ganesh classic' notebook. He also added distinct mark to it. He kept the price low so as to attract more customers and used direct channel of distribution. |
Which term is used to denote a whole class of product without a name? |
Brand mark Generic name Trade name Nickname |
Generic name |
The correct answer is Option (2) → Generic name. The term used to denote a whole class of products without a name is Generic name. A generic name refers to the general term used to describe a product or class of products that does not have a specific brand or trademark. For example, "notebook" is a generic name for any notebook, without reference to a particular brand name. |