Read the passage and answer the following questions:
Polio was an epidemic in India in the 1970s. The government tried various ways to curb it, but the results were not impressive. Then Amitabh Bachchan was roped in to be the face of the Pulse Polio Campaign in India. The slogan of polio eradication campaign was "DO BOOND ZINDAGI KE" (Two drops of Life). He educated people on the various advantages of polio vaccination and appealed to them to actively participate in the drive. This brought positive change in people's attitude towards the polio vaccine. After that, Indians took the campaign seriously and actively participated in the polio vaccination drive. Due to the effectiveness of the drive, India has become a polio-free country. Till date, the people in India relate the voice of Amitabh Bachchan to the polio eradication campaign.
In which condition, attitude change is more likely to happen?
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → When people have an open and flexible personality
Qualities of the target, such as persuasibility, strong prejudices, self-esteem and intelligence, decide how likely an attitude change is.
Option (1) When people have an open and flexible personality — Correct. People who have a more open and flexible personality change more easily, and advertisers benefit most from such people.
Option (2) When people hold strong prejudices — Incorrect. People with strong prejudices are less prone to any attitude change than those who do not hold them.
Option (3) When people have high self-esteem — Incorrect. Persons with low self-esteem change their attitudes more easily; those high on self-esteem change less easily.
Option (4) When people have high self-confidence — Incorrect. It is the persons who do not have sufficient confidence in themselves who change their attitudes more easily. High self-confidence makes a change less likely.
NCERT: Psychology — Chapter 6: Attitude and Social Cognition (2025-26)
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