Read the passage and answer the following questions:

Polio was an epidemic in India in the 1970s. The government tried various ways to curb it, but the results were not impressive. Then Amitabh Bacchan was roped in to be the face of the Pulse Polio Campaign in India. The slogan of polio eradication campaign was "DO BOOND ZINDAGI KE" (Two drops of Life). He educated people on the various advantages of polio vaccination and appealed to them to actively participate in the drive. This brought positive change in people's attitude towards the polio vaccine. After that, Indians took the campaign seriously and actively participated in the polio vaccination drive. Due to the effectiveness of the drive, India has become a polio-free country. Till date, the people in India relate the voice of Amitabh Bachchan to the polio eradication campaign.

In which condition, attitude change is more likely to happen?

When people have an open and flexible personality

The correct answer is Option (1) → When people have an open and flexible personality

Target characteristics : Qualities of the target, such as persuasibility, strong prejudices, self-esteem, and intelligence influence the likelihood and extent of attitude change. People, who have a more open and flexible personality, change more easily. Advertisers benefit most from such people. People with strong prejudices are less prone to any attitude change than those who do not hold strong prejudices. Persons who have a low self-esteem, and do not have sufficient confidence in themselves, change their attitudes more easily than those who are high on selfesteem. More intelligent people may change their attitudes less easily than those with lower intelligence. However, sometimes more intelligent persons change their attitudes more willingly than less intelligent ones, because they base their attitude on more information and thinking.