Business StudiesMarketing

Brand is a comprehensive term, which has two components:

Answer & explanation

Correct answer: option 4

The correct answer is Option (4) → Brand name and brand mark

Option (1) Trade name and brand mark — Incorrect. The two components of a brand are brand name and brand mark, so ‘trade name’ is not one of them.
Option (2) Brand name and trade mark — Incorrect. A trade mark is a brand, or a part of it, that has been given legal protection, so that no one else can use it. It is the protected form of a brand, not one of its parts.
Option (3) Trade name and trade mark — Incorrect. Neither is a component of a brand.
Option (4) Brand name and brand mark — Correct. The brand name is the part of a brand that can be spoken, such as Bata or Lifebuoy. The brand mark is the part that can be recognised but not spoken, such as a symbol, design or special colour.

NCERT (2026-27 Edition): “Branding … If products were sold by generic names, it would be very difficult for the marketers to distinguish their products from that of their competitors. Thus, most marketers give a name to their product, which helps in identifying and distinguishing their products from the competitors’ products. This process of giving a name or a sign or a symbol etc., to a product is called branding. The various terms relating to branding are as follows:
1. Brand: A brand is a name, term, sign, symbol, design or some combination of them, used to identify the products— goods or services of one seller or group of sellers and to differentiate them from those of the competitors. For example, some of the common brands are Bata, Lifebuoy, Dunlop, and Parker. Brand is a comprehensive term, which has two components—brand name and brand mark.”

Brand is a comprehensive term, which has two components:

Answer & explanation

Correct answer: option 4

The correct answer is Option (4) → Brand name and brand mark

Option (1) Trade name and brand mark — Incorrect. The two components of a brand are brand name and brand mark, so ‘trade name’ is not one of them.
Option (2) Brand name and trade mark — Incorrect. A trade mark is a brand, or a part of it, that has been given legal protection, so that no one else can use it. It is the protected form of a brand, not one of its parts.
Option (3) Trade name and trade mark — Incorrect. Neither is a component of a brand.
Option (4) Brand name and brand mark — Correct. The brand name is the part of a brand that can be spoken, such as Bata or Lifebuoy. The brand mark is the part that can be recognised but not spoken, such as a symbol, design or special colour.