From the following identify the qualities of a good brand name:

(A) Symbolically eye catching

(B) Neither obscene, negative nor vulgar

(C) Either Hindi or English

(D) Short simple and easy to pronounce

(E) Always graphically represented

Choose the correct answer from the options given below:

(A), (B) and (D) Only

A good brand name should basically possess qualities of distinctiveness. It should have the capability to stand out amongst a host of competing names. Thus, in selecting a brand name, entrepreneur should ask himself/herself what he/she wants to achieve from it. While selecting a brand name, entrepreneur should choose a name which is :

a) Short, simple and easy to pronounce.

b) Noticeable, easy to recognize and remember.

c) Pleasing, impressive when uttered.

d) Neither obscene, negative, offensive or vulgar.

e) Adaptable to packaging, labelling requirements, to different advertising media and languages.

f) Linked to product, symbolically eye catching.

g) Contemporary, capable of being registered and protected legally.