Match List-I with List-II on the point ‘long-term interest of business’.
| List-I | List-II |
|---|---|
| (A) Satisfied customers also provide this | (I) The customer-base of business |
| (B) Satisfied customers lead to this | (II) Long-term profit maximisation |
| (C) Good feedback from satisfied customers helps in increasing this | (III) Repeat sales |
| (D) Business firms should aim at this through customer satisfaction | (IV) Good feedback to prospective customers |
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → (A)-(IV), (B)-(III), (C)-(I), (D)-(II)
| List-I | List-II | Reason |
|---|---|---|
| (A) Satisfied customers also provide this | (IV) Good feedback to prospective customers | Besides buying again, satisfied customers speak well of the business to new buyers. |
| (B) Satisfied customers lead to this | (III) Repeat sales | A satisfied customer comes back to buy again. |
| (C) Good feedback from satisfied customers helps in increasing this | (I) The customer-base of business | Good word from satisfied buyers brings new buyers, so the customer-base grows. |
| (D) Business firms should aim at this through customer satisfaction | (II) Long-term profit maximisation | So the firm should aim at long-term profit maximisation through customer satisfaction. |
NCERT (2026-27 Edition): “(i) Long-term Interest of Business: Enlightened businesses realise that it is in their long-term interest to satisfy their customers. Satisfied customers not only lead to repeat sales but also provide good feedback to prospective customers and thus, help in increasing the customer-base of business. Thus, business firms should aim at long-term profit maximisation through customer satisfaction.” |