Under building awareness, the public relations department places stories and dramatises the product in the media. This builds ________ before the product is launched or its media advertising begins.
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → marketplace excitement
Option (1) customer confidence — Incorrect. Creating confidence among prospective buyers is a merit of advertising. Buyers feel more assured about the product’s quality.
Option (2) marketplace excitement — Correct. Under building awareness, the public relations department places stories and dramatises the product in the media. This builds marketplace excitement before the product reaches the market or its advertising starts.
Option (3) brand loyalty — Incorrect. Brand loyalty means buyers keep coming back to one brand. Brand names and customer support services help to build such loyalty.
Option (4) product differentiation — Incorrect. Product differentiation means giving buyers a basis to tell a firm’s product apart from its rivals’. Brand names and packaging create it.
NCERT (2026-27 Edition): “Public Relations … In addition, maintaining good public relations also helps in achieving the following marketing objectives: |