Business StudiesMarketing

Fill in the blank:Compared with other tools of promotion, the possibi…

Fill in the blank:

Compared with other tools of promotion, the possibility of wastage of efforts in personal selling is minimum. This helps the business persons in bringing ________ in their efforts.

Answer & explanation

Correct answer: option 4

The correct answer is Option (4) → economy

Option (1) flexibility — Incorrect. Flexibility belongs to another role, the flexible tool: adopting the offer in varying purchase situations.

Option (2) uniformity — Incorrect. Uniformity in the consumption pattern is a benefit to society, through product standardisation.

Option (3) variety — Incorrect. Variety is one of the things a career in selling offers to young men and women.

Option (4) economy — Correct. Salespersons meet only chosen prospects, so little effort is wasted. This brings economy: the firm gets more result for the effort and money it spends.

NCERT (2026-27 Edition): “Importance to Businessmen Personal selling is a powerful tool for creating demand for a firm’s products and increasing their sale. The importance of personal selling to a business organisation may be described as follows:
(i) Effective Promotional Tool: Personal selling is very effective promotional tool, which helps in influencing the prospects about the merits of a product and thereby increasing its sale.
(ii) Flexible Tool: Personal selling is more flexible than other tools of promotion such as advertising and sales promotion. It helps business persons in adopting their offer in varying purchase situations.
(iii) Minimises Wastage of Efforts: Compared with other tools of promotion, the possibility of wastage of efforts in personal selling is minimum. This helps the business persons in bringing economy in their efforts.”