Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Enterprise marketing

Question:
The mixture of controllable marketing variables that the firm uses to pursue the sought level of sales in the target market is known as __________
Options:
Marketing research
Marketing mix
Market trend
Marketing strategy.
Correct Answer:
Marketing mix
Explanation:
The marketing mix refers to the ingredients or the tools on the variables which the marketing mixes in order to interact with a particular market.