Which of the following is not a characteristic of a good brand name?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Technical jargon
Option (1) Distinctive — A characteristic of a good brand name (Incorrect). A good brand name should stand out from other names.
Option (2) Technical jargon — Not a characteristic of a good brand name (Correct). Technical jargon means special words used only by experts. Common people do not understand them. A brand name full of such words would be hard to say and remember. Technical jargon is a barrier to communication, not a quality of a brand name.
Option (3) Short and Simple — A characteristic of a good brand name (Incorrect). The name should be short and easy to pronounce, spell and remember, like Rin or Vim.
Option (4) Sufficiently versatile — A characteristic of a good brand name (Incorrect). The name should be wide enough to cover new products that are added later to the product line.
NCERT (2026-27 Edition): “Characteristics of Good Brand Name … (i) The brand name should be short, easy to pronounce, spell, recognise and remember e.g., Ponds, VIP, Rin, Vim, etc.” “(iii) A brand name should be distinctive.” “…be sufficiently versatile to accommodate new products, which are added to the product line.” “Technical jargon: It is usually found that specialists use technical jargon while explaining to persons who are not specialists in the concerned field. Therefore, they may not understand the actual meaning of many such words.” |