Read the following passage and answer the question.

EcoTech is a new brand focused on producing eco-friendly, energy-efficient electronic devices such as smartphones, laptops, and home appliances. Their mission is to provide consumers a sustainable alternatives to traditional electronics. The products are designed with recyclable materials, energy-efficient technology, and packaged in biodegradable materials. EcoTech's target market includes tech-savvy millennials, environmentally-conscious individuals, and businesses looking for sustainable solutions.

Following are the salient features of Eco Tech business:

1. EcoTech offers high-performance electronics that are made from sustainable materials and have lower energy consumption. They provide warranty and free repairs for the first year, and their products come with an eco-certification label to assure customers of the brand's environmental commitment.

2. The brand uses a premium pricing strategy. EcoTech's products are priced higher than conventional brands, reflecting the cost of sustainable production, innovation, and the value they offer in terms of environmental impact.

3. EcoTech's products are available through its online store, select retail outlets, and high-end department stores focused on sustainable living. They also offer global shipping, making their products accessible to international customers.

4. EcoTech sponsors sustainability events and runs awareness campaigns about the environmental impact of electronic waste and publishes the same in the press and their websites for information to customers.

"The company employs digital marketing through social media campaigns, influencer partnerships, and online advertisements".

Identify the marketing mix highlighted in the aforesaid statement.

Promotion

The correct answer is option 3- Promotion.

Promotion is the marketing mix highlighted in the given statement.

The statement highlights how the company communicates with its audience and promotes its products using Social media campaigns, Influencer partnerships, Online advertisements. These are all part of the Promotion element of the marketing mix, which focuses on raising awareness, persuading customers, and building brand image.