Read the passage carefully and answer the questions.

A company called "EcoTech Appliances" has recently launched a new line of eco-friendly home appliances designed to help consumers save energy and reduce their carbon footprint.

Marketing Strategies used by the Company:

1. The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials. The product is priced slightly higher than regular appliances but is positioned as a long-term investment in sustainability.

2. Eco Tech has adopted a premium skimming pricing strategy for eco-friendly appliances, positioning them as high-quality, sustainable products.

3. The products are available on both online and offline channels, including large retail stores and the company's e-commerce website.

4. EcoTech employs various promotional tools to create awareness and persuade customers to buy their products:

• -The company runs TV and digital ads showcasing the energy-saving benefits of their appliances and their commitment to sustainability.
• -Sales representatives are trained to interact with customers in retail stores, explaining the benefits of the products and offering personalized recommendations based on individual needs.
• -Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion.

"The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials".

Which element of the marketing mix is highlighted here?

Product

The correct answer is option 2- Product.

The given highlighted the product.

The statement "The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials" refers to the features, quality, and design of the product itself. This clearly highlights the Product element of the marketing mix.