Read the passage carefully and answer the questions.
A company called "EcoTech Appliances" has recently launched a new line of eco-friendly home appliances designed to help consumers save energy and reduce their carbon footprint.
Marketing Strategies used by the Company:
1. The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials. The product is priced slightly higher than regular appliances but is positioned as a long-term investment in sustainability.
2. Eco Tech has adopted a premium skimming pricing strategy for eco-friendly appliances, positioning them as high-quality, sustainable products.
3. The products are available on both online and offline channels, including large retail stores and the company's e-commerce website.
4. EcoTech employs various promotional tools to create awareness and persuade customers to buy their products:
- -The company runs TV and digital ads showcasing the energy-saving benefits of their appliances and their commitment to sustainability.
- -Sales representatives are trained to interact with customers in retail stores, explaining the benefits of the products and offering personalized recommendations based on individual needs.
- -Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion.
"The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials".
Which element of the marketing mix is highlighted here?
Answer & explanation
Correct answer: option 2
The correct answer is option 2- Product.
The given highlighted the product.
The statement "The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials" refers to the features, quality, and design of the product itself. This clearly highlights the Product element of the marketing mix.