Which of the following statement (s) is/are correct?

Statement 1: An advertisement may say that pressure-cooking preserves nutrition and if one cares for the family, nutrition would be a major concern. This is an example of rational appeal in the message.

Statement 2: Attitudes can change when the amount of information that is given about the topic is just enough, neither too much nor too little.

Only 2 is correct.

The correct answer is Option 2: Only 2 is correct.

Statement 1: An advertisement may say that pressure-cooking preserves nutrition and if one cares for the family, nutrition would be a major concern. This is an example of rational appeal in the message. This is false. This is an example of emotional (not rational) appeal in the message. An advertisement for cooking food in a pressure cooker may point out that this saves fuel such as cooking gas (LPG) and is economical. This is an example of rational appeal.

Statement 2: Attitudes can change when the amount of information that is given about the topic is just enough, neither too much nor too little. Correct – This is in line with psychological principles of effective persuasion. Too much information can overwhelm, and too little may not convince. A moderate amount of relevant information is most effective in changing attitudes.