Micromax was India’s largest seller of mobile handsets. It launched low-cost Chinese manufacturing with some smart packaging and features like long-lasting batteries and dual-sim functionality to garner 20% market share in India’s value-conscious mobile handset market. Identify the two types of plans being adopted.

Strategy and objective

The correct answer is option 1 i.e. Strategy and objective.

The adoption of low-cost Chinese manufacturing with specific features constitutes the strategy, and the goal of garnering 20% market share serves as the objective. So, it's indeed Strategy and Objective.