Read the passage carefully and answer the following question.

Marketing Mix for FreshBites Organic Juices

FreshBites, a startup selling organic juices, wanted to capture the health-conscious consumer market. To achieve this, they effectively used the 4Ps of Marketing Mix:

FreshBites offered a range of organic, cold-pressed juices with no artificial additives, emphasizing health benefits. The packaging was eco-friendly, reflecting the brand's commitment to sustainability.

They adopted a value-based pricing strategy, positioning their products as premium but affordable, ensuring they appealed to middle and upper-middle-class consumers.

FreshBites distributed their products through organic stores, supermarkets, and an online platform offering home delivery, ensuring wide accessibility.

The brand leveraged digital marketing campaigns, highlighting health benefits and sustainability. Social media influencers and bloggers in the health niche were engaged to promote the juices. They also offered free samples at gyms and yoga studios.

The comprehensive marketing mix strategy helped FreshBites carve a niche in the competitive beverage market. Within six months, they saw a 30% increase in sales and established a loyal customer base.

"FreshBites offers a range of organic, cold-pressed juices with no artificial additives, emphasizing health benefits".

Identify the marketing mix discussed here.

Product

The correct answer is Option (2) → Product.

Product component of marketing mix is highlighted in the given statement.

The highlighted sentence describes what FreshBites is selling: "a range of organic, cold-pressed juices with no artificial additives, emphasizing health benefits." This directly refers to the characteristics and features of the good  being offered to the market. Therefore, the marketing mix discussed here is Product.

Product Mix- Product means goods or services or ‘anything of value’, which is offered to the market for sale. The concept of product relates to not only the physical product  but also the benefits offered by it from customer’s view point (for example toothpaste is bought for whitening teeth, strengthening gums, etc.). The concept of product also include the extended product or what is offered to the customers by way of after sales services, handling complaints, availability of spare parts etc. These aspects are very important, particularly in the marketing of consumer durable products (like Automobiles, refrigerators, etc.). The important product decisions include deciding about the features, quality, packaging, labelling and branding of the products.