Match List – I with List – II.

Choose the correct answer from the options given below :

(A)- (III), (B) -(I), (C) -(II), (D)- (IV)

The correct answer is option 3- (A)- (III), (B) -(I), (C) -(II), (D)- (IV).

(A) Brand Mark- (III) That part of the brand which is not utterable and appears in the form of a symbol, design, distinct color scheme etc.
Brand Mark is that part of a brand which can be recognised but which is not utterable is called brand mark. It appears in the form of a symbol, design, distinct colour scheme or lettering.

(B) Brand Name - (I) The verbal component of a brand .
Brand name helps in creating product differentiation, i.e., providing basis for distinguishing the product of a firm with that of the competitor, which in turn, helps in building customer’s loyality and in promoting its sale. Choosing the right brand name is not an easy decision. What makes this decision important is the fact that once a brand name is chosen and the product is launched in the market, changing the brand name is very difficult. So, getting it right the first time is very essentia

(C) Trade Mark- (II) A brand or that part of a brand which is given legal protection.
A brand or part of a brand that is given legal protection is called trademark. The protection is given against its use by other firms. Thus the firm, which got its brand registered, gets the exclusive right for its use. In that case, no other firm can use such name or mark in the country

(D) Brand- (IV) A name, symbol, design or some combination of these, is used to identify the product or services.
A brand is a name, term, sign, symbol, design or some combination of them, used to identify the products— goods or services of one seller or group of sellers and to differentiate them from those of the competitors. For example, some of the common brands are Bata, Lifebuoy, Dunlop, and Parker. Brand is a comprehensive term, which has two components—brand name and brand mark.