Read the following case study and answer question.

Ranvijay is an entrepreneur who has set up his enterprise with the manufacturing of an innovative product i.e. GPRS glasses with Al feature which is going to help the blind people in navigation and identifying places and people in front through voice. He has given a unique name to his product "Elinir". For all the usage instructions to reach to the consumer, he got them printed over the packaging which is made up of biodegradable material. He wants to get it advertised by some celebrity but fears that the cost of product may increase with the involvement of celebrity and will make it unaffordable. He is also planning to open his own outlets and his own website in order to sell the product.

The process of giving a unique name to a product is known as ___________.

Branding

The correct answer is option (2) : Branding

Branding

• It is the process of creating a unique name, design, symbol, or other feature that identifies and distinguishes a product or service from those of other companies. The goal of branding is to create a strong and memorable identity for a product or service that resonates with customers and helps to build brand loyalty.

Packaging

• refers to the process of designing and developing the container or wrapper for a product. The primary purpose of packaging is to protect the product during storage, transportation, and handling, but it can also serve other functions such as promoting the product and providing information to customers. Effective packaging should be durable, easy to use, and visually appealing, and it should also be designed to meet any regulatory requirements for safety and labeling.

Labeling

• refers to the process of designing and developing the label that is affixed to the product packaging. The label provides important information to customers, such as the product name, ingredients, nutritional information, and any warnings or instructions for use. Effective labeling should be clear, concise, and easy to read, and it should also comply with any regulatory requirements for product labeling.

Advertising

• refers to the process of promoting a product or service through various media channels, such as television, radio, print, or online. The goal of advertising is to create awareness of the product or service, generate interest among potential customers, and ultimately drive sales. Effective advertising should be targeted to the right audience, use compelling messaging and visuals, and be delivered through the most appropriate channels for the target audience.