Practicing Success
A case study is given below. Based on this case study, answer the following question. |
Identify the feature of Business Environment which the Coca-Cola Company managed to get in their favour. |
To identify opportunities and getting the first mover advantage Specific and general forces in Environment Tapping of useful resources. Coping up with rapid change |
Specific and general forces in Environment |
Out of the options, only option 2 is a feature of Business Environment and the other three options are not features of business environment. Business environment includes both specific and general forces. Specific forces (such as investors, customers, competitors and suppliers) affect individual enterprises directly and immediately in their day-to-day working. General forces (such as social, political, legal and technological conditions) have impact on all business enterprises and thus may affect an individual firm only indirectly. |